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Showing posts from May, 2011

Cinderella didn't even bite my daughters

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I recently finished reading Peggy Orenstein's Cinderella Ate My Daughter (Harper Collins, 2011). It's an interesting read that goes quite quickly. The book is dedicated to the the daughter of the title, who had, actually outgrown her princess fascination before publication. It seems the fascination with pink, pretty princess gear peaks from ages 3-5 and begins to wane at 6, the same age range that still find Barbie dolls appealing, though they were originally designed to appeal to somewhat older girls. This is due to the concept of "KGOY-Kids Getting Older Younger," which she introduces on p. 84. It's not just about toys or fashion but even procedures. Women try to look younger while teens  undergo cosmetic procedures and even Botox injections.  With the teens growing up faster and their mothers trying to look younger, you can well have a conflation of fashion and looks between 16 year olds and women of middle age (139). The author, I noticed, lives in California…

I should really raise my prices for social media consultation

I see that others who bill themselves as "social media experts" are charging quite a lot for just filling in the blanks on Facebook and Twitter free services. The following was posted as a special for shul group readers:

• Setup &; optimization of new Facebook page



• All custom graphics


• Facebook Banner


• Landing page non fan view


• Landing page fan view


• Business info page


• Featured images & page likes


• 5 Status updates


• We will get you 200+ fans to get you started


• Setup & optimization of a new Twitter page


• Facebook linking to Twitter


• Custom Twitter background


Regular price: $849


May special for ---- readers only: ONLY $649 (ends May 31st, 2011)

I can set up the FB pages and Twitter accounts for much less, and I wouldn't try to sell the package as complete with so little follow up. 5 status updates is nothing! It certainly is not enough to win 200 followers on the merit of the Facebook content. I wonder if this company pays them or invents them?
 They also have…

Blast from the past

This 3 year old post has been drawing quite a few visitors of late: http://kallahmagazine.blogspot.com/2008/03/sheasani-kirtzono-different-view.html

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Fleet Week in New York means shiploads of free entertainment - New York Jewish Bridal | Examiner.com

Fleet Week in New York means shiploads of free entertainment - New York Jewish Bridal | Examiner.com

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Divrei Chaim: Rashb"i and the value of individualism

Divrei Chaim: Rashb"i and the value of individualism: "מעשה בתלמיד אחד של ר'ש בן יוחאי שיצא חוצה לארץ ובא עשיר והיו התלמידים רואין אותו ומקנאין בו והיו מבקשים הן לצאת לחוצה לארץ וידע ר'ש והוציאן ..."

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Celebrating 100 years at the New York Public Library - New York Jewish Bridal | Examiner.com

Games, lions in Lego, miles or stacks, and  loads of free events this weekend as the New York Public Library celebraates 100 years..
Celebrating 100 years at the New York Public Library - New York Jewish Bridal | Examiner.com
As I've mentioned before, this is my favorite part of Manhattan, and I have nice memories from before the Graduate Center moved to another building. 


Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Wall to wall coffee

How Starbucks effectively markets its coffee, its brand, and its cards at http://www.thecmosite.com/author.asp?section_id=1167&doc_id=206660 Read the comments, as well, for the latest finding on coffee health benefits. And here's a kosher twiston Starbucks culture. There is a KosherStarbucks site that also has a Facebook page  with 1550 people on, as well as a Twitter feed.  Now, I wonder if they go in for Halal approval. Vanilla flavoring can pose a problem because it is usually packed in an alcohol solution, and alcohol is forbidden.  (See http://kallahmagazine.blogspot.com/2011/05/review-of-kosher-nation.html)


And while we're thinking about drinks, we can also look into water: Hydration & Hype: Water's Marketing Mystique



Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Makeup date - New York Jewish Bridal | Examiner.com

Makeup date - New York Jewish Bridal | Examiner.com

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

A different reading of David and Yehonathan

I want to share one point from the shir by Rav Goldvicht that I attended last night with a bit of further explanation on my part.
 David famously extolled his affection for Yehonathan in the second Book of Shmuel 1:26 with the words, "niflatha ahavathcha li meahavath nashim" This is usually translated as "your love for mee was more wonderful than the love of women." The description would fit in well with the Mishna in Avoth (5:16) that points to the love of David and Yehonathan as exemplary of one that does not depend on anything. (That brings to mind a line from Shakespeare's Sonnet #116: "Love is not love/ Which alters as it alteration finds.")

However, there is also another to read this verse, the way Rav Goldvicht did in the point he made: "the wonder of your love for me stemmed from the love of women." The source of it was in women, and which women were they? The great-great-great grandmothers. David came from the tribe of Yehudah and s…

Hope in Washington

My daughter is scheduled for her trip to Washington soon. It would be nice if they get to visit some of the Smithsonian museums while there. Last year, they didn't see any of them. While the Air and Space one is listed on the itinerary; it appears as one of those items that is subject to change, which my older daughter says was also the case last year.  Though New York's Museum of Natural History   is larger than its Washington counterpart, the Washington one does have some more impressive gems, including the Hope Diamond that was placed in a new, temporary setting this past year.  The choice of setting qualifies as crowdsourcing, as it was the one selected by over 100,000 people in an online vote.
I'd love to revisit Washington DC myself. I wrote a review of a number of attractions there in 2008. It  is archived at http://kallahmagazine.com/MoneyMatters.htm


Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-1…

Branding and Women Bloggers

Can you guess what branding category is considered the most desirable for a relationship with a female US blogger? According to http://www.emarketer.com/Article.aspx?R=1008387, technology and electronics tops both health and food categories, though only by a slim margin.

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Kallah Magazine blog for intelligent readers: Sheitels -- Hair to Stay?

Though it is not only fairly old but much longer than most blog posts (as it is the contents of a published paper) this post consistently ranks among my most popular posts: Kallah Magazine blog for intelligent readers: Sheitels -- Hair to Stay?: "Below is the article on the subject I published a few years ago, “The Advent of the American Sheitel.” Queens College Journal of Jewish..."

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Selling teens on shopping a new way and selling water in various forms

My latest posts at theCMOsite.:

Marketing to the Teen Shopper and Hydration & Hype: Water's Marketing Mystique
Coming attraction: Starbucks.

For Mother's Day or just a day out

Wracking your mind for a place to take mom or yourself this Sunday without shelling out a bundle? Check out the outing ideas in the latest issue of Kallah Magazine & in http://ow.ly/4OP36

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

Review of Kosher Nation

Review of Sue Fishkoff’s Kosher Nation: Why More and More of America's Food Answers to a Higher Authority (Schocken 2010) offers many interesting insights into the evolution of kashruth in America, as well as its perceptions and misperceptions.  The writing is engaging and flows well, though the separate chapters sound like they were written to stand on their own and so do occasionally overlap a bit with information in other chapters. Still, the book does offer some insights that may be new to the reader, even one familiar with the world of kashruth.  Among the most interesting is the progressiveness of  the Star-K, which introduced: the first national training program for mashgichot” [women kosher supervisors]  in 2009 (84). The kashruth business is very much male dominated.

For those of you who are kosher consumers and who perceive  that your food bills are much higher than the average American’s, this book confirms that you are right.  The reason the stores want to attract those…

Divrei Chaim: why are malkos called "bikores"?

Divrei Chaim: why are malkos called "bikores"?: "Rashi explains that the term 'bikores' used in the parsha of shifcha charufa refers to the punishment of malkos. The term 'bikores' comes f..."

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

The bride wore cotton

Why brides are thinking of cotton for their gowns: concerns for comfort and the enviornment.  "Younger women ages 18-to-24 are significantly more likely than those 56-to-70 to consider purchasing a wedding gown with cotton as the primary fabric (77% versus 59%, respectively)." Read more at 
http://lifestylemonitor.cottoninc.com/lsm-weekly/lsm-weekly-articles/?articleID=685&prevArticle=&nextArticle=2

For a review of traditional gown fabrics, see http://www.examiner.com/jewish-bridal-in-new-york/selecting-the-fabric-for-your-gown

Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner

I posted a blog on marketing that gave me a green idea

Some background:
All around youis green, and I’m not referring to grass and plants but to marketing. The question is to what extent the “green” label reflects real improvement and to what extent it constitutes “greenwash,” a green façade over business as usual. OgilvyEarth recently put out “From Greenwash to Great: A Practical Guide to Great Green Marketing [Without the Greenwash].” environmentally conscientious acts.”OgilvyEarth considers greenwashing to bea serious problem because it leads to “eroding consumer trust, contaminating the credibility of all sustainability related marketing and hence inhibiting progress toward a sustainable economy. “ However, the handbook’s examples of truly green products, like Frito-Lay’s SunChips, suggests that the hypocrisy implied by greenwash is not unique to businesses.
While OgilvyEarth attributes the origin of the term “greenwash” to the 1992 Rio Earth Summit, Wiklipedia, places even earlier.It credits the term to a 1986 essay by Jay Westerveld, …