I should really raise my prices for social media consultation
I see that others who bill themselves as "social media experts" are charging quite a lot for just filling in the blanks on Facebook and Twitter free services. The following was posted as a special for shul group readers:
• Setup &; optimization of new Facebook page
• All custom graphics
• Facebook Banner
• Landing page non fan view
• Landing page fan view
• Business info page
• Featured images & page likes
• 5 Status updates
• We will get you 200+ fans to get you started
• Setup & optimization of a new Twitter page
• Facebook linking to Twitter
• Custom Twitter background
Regular price: $849
May special for ---- readers only: ONLY $649 (ends May 31st, 2011)
I can set up the FB pages and Twitter accounts for much less, and I wouldn't try to sell the package as complete with so little follow up. 5 status updates is nothing! It certainly is not enough to win 200 followers on the merit of the Facebook content. I wonder if this company pays them or invents them?
They also have to consider what exactly they intend to do with their followers that will benefit their business.
On a related note, see the article the explains the reason why, "I Will Never Hire a 'Social Media Expert' and Neither Should You." by Peter Shankman
Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner
• Setup &; optimization of new Facebook page
• All custom graphics
• Facebook Banner
• Landing page non fan view
• Landing page fan view
• Business info page
• Featured images & page likes
• 5 Status updates
• We will get you 200+ fans to get you started
• Setup & optimization of a new Twitter page
• Facebook linking to Twitter
• Custom Twitter background
Regular price: $849
May special for ---- readers only: ONLY $649 (ends May 31st, 2011)
I can set up the FB pages and Twitter accounts for much less, and I wouldn't try to sell the package as complete with so little follow up. 5 status updates is nothing! It certainly is not enough to win 200 followers on the merit of the Facebook content. I wonder if this company pays them or invents them?
They also have to consider what exactly they intend to do with their followers that will benefit their business.
On a related note, see the article the explains the reason why, "I Will Never Hire a 'Social Media Expert' and Neither Should You." by Peter Shankman
Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner
Comments
Second, in order to be able to charge for "status updates" on facebook or twitter, *with integrity* you must (in my never-to-be-humble-opinion) spend time getting to know the company -- their brand and USP (Unique Selling Proposition) and CRAFT their status update using marketing principes and with clear understanding of the best practices of relationship marketing & engagement on Facebook, Twitter etc. (That was Peter Shankman's real point!)
That is how Social media "experts" *should* be justifying their high prices -- because they have the training & understanding in sound MARKETING principles to be able to CRAFT content for social media website that will engage the companies target market (repeat customers as well as new prospects) and result in more leads and sales for the company. If you can do that -- then go ahead and charge a nice amount for status updates -- you deserve it. But if you're just guessing at posting status updates, without any sound marketing/engagement strategy behind it -- then, in my opinion, a high price tag is not justifed just because "Everyone else is doing it"