Showing posts from April, 2009

Clueless about color?

Today I dropped in at a wig sale of one of my advertisers. There was a kallah there who did end up purchasing a fall but who did not have a clue about how to find her color. I explained to her the number system, the lower the number the darker the color. 2 is near black, 4 is a dark brown, 6 is a medium-dark brown, and so on. Once you're above 10, you're in blond shades. 30 is red. Higher numbers are usually the individual label's mix of shades, though mixed shade are usually put down with their highlight color and base color. So I wear a 12/8. An auburn is achieved with 30/6/8, which is red, with a medium and darker brown. As even the sister of the kallah, who had been married some years, seemed unfamiliar with the number system, I thought this should be a subject to be covered in the next issue of Kallah Magazine. I will also note that shades differ for the premium quality wigs, as they are supposed to be natural shades rather than dyed hues.

Swank versus Substance

I am now working on the sixteenth issue of Kallah Magazine, which is the 4th issue of the 4th year. During these 4 years I've seen numerous publications based in the area come and go. There were the the Home Pages, Ipages, The Advertiser, Post It, Talk of the Town (that only lasted for one issue), Queens Connections (which also distributed in the 5 Towns), not to mention Updates, that ceased about the time I began publishing and some Brooklyn based ones like Frum and Fit, or another two that did not cease to be but felt it necessary to reinvent themselves with new names. All of these magazines were started by people who wanted to make money and believed that advertising was an easy way to achieve that goal. There's nothing wrong with having that as a goal. But it seems that the goal alone is not enough to assure success, as all these magazines have ceased to be.

There have been some new publications that have at least made it through a year, and a new monthly that suppor…

inches and pounds

No, this isn't about weight loss, it is about the system of measurement. Was anyone else around in the late 70's when everyone thought that the US will switch to metrics? We even had songs about "The Metric System" and one that had lyrics to the effect:

Inch by inch and yard by yard, we find old systems in discard, giving way to metric meters, kilograms, and millimeters. The metric system's here to stay. Pint and quarts must now give wa. Think of Celcius when you're cold, and talk of grams to young and old . . . .
Well, are you Americans meauring in meters? What is the temperature in Celcius of a pleasant spring day? I would have to divide by 1.8 and subtract 32 to come up with the answer. We're still buying our gas in gallons, and the only thing that comes in liters seens to be soda bottles. So despite the fact that the metric system is used the world over and is far more mathematically elegant than the traditional system, we stay mired in tradition, no matt…

What does a seamstress say about kallahs?

Budget Issue: Wedding Costs and Debt

Can paying off a wedding last longer than the marriage itself? Unfortunately, the answer is yes when people finance the affair.
Orthonomics has 2 posts on the issue. See

Budget proposal: pay yourself

I thought about this just after I cleaned my living room windows and glass door (one of the items that did not make it to my mental to-do list for Pesach). I am really not into housework. It does not interest me the same way trying out new recipes sometimes does. But it has to get done. I haven't had any hired cleaning help in years, though I do now have assigned jobs for the kids on Fridays. Yet, on most days, unless I am purposely avoiding it because of Rosh Chodesh (not to mention Chold HaMoed), I throw on in a load of laundry or two. That does not mean it all gets put away the same day, but at least it is washed so that the children will have clean uniform shirts and socks (should they take the trouble to keep the matches together).

So why the elaboration on laundry? Well, a woman in the area told my daughter that she didn't feel like doing laundry after Pesach, so she just gave it all in to the dry cleaner, knowing that the bill would amount to about $45. Note, this person…

One form of paperwork reduction

In the past I've received registration materials from my daughters' school before Pesach. Getting out the forms earlier actually should increase cash flow with the registration fee of several hundred dollars that must be paid with each registration. This year, however, we have yet to receive the forms. I was told that the school is working backwards alphatbetically, so a B will be on the latter end. But the bigger change is that the school is skilling the financial aid application forms (which normally have to be in by April) and will, I was told, assign the tution that was assessed the previous year. While it is always nice to eliminate paperwork, and I understand that there may not be time to go through the paperwork of so many so late, I wonder if this will work out. Many people have lost jobs this year. If they were fortunate enough to find new employment, they could very well have accepted a pay cut. So it is more than likely that a person's financial outlook for the …

Wishing you all a good Pesach

I don't know if I'll be able to come online again before the Chag. I have much to do plus a kid with strep. So I will now wish you all a chag kasher vesameach. And for all those of you who, like me, are at home and cooking, when the going gets tough, just remember lefoom tza'ara agra.

Another type of absurdity: "Simcha Stimulus Package"

The "Simcha Stimulus Package" cost a mere $1200. So what do you get for $1200? Food? No. The hall? No. An orchestra? No. This package is offered by a DJ/dancers troupe which work bar and bat mitzvahs. So what is presented as an unbeatable bargain really amount to a significant pack of money just to have people who are paid to liven up the celebration. Back in the days when my peers were having bat mitzvah parties (you know when cell phone were not ubiquitous devices and dinosaurs roamed the earth) there was no expectaton for such a thing. In fact, no one even hired a hall for their parties. If anyone hired any form of entertainment, it was very small scale like a caricutaritst or someone arranging music. There certainly was no troupe of hired dancers. Yet, today, we are presented with a package that pretends to be economical. Anyone else find that absurd? What about just doing away with the hired dancers? What about even scaling back the celebration into a sm…

Proposal for Pesach Absurdity Contest

What is the most absurd product or service marketed for Pesach that you have encountered?

My submission for most absurd service offers people that will come to you to clean your car and guarantee its chametz free status. The picture in the ad shows people washing a car. Obviously, though, if one drops crumbs from munchies, they would be in the car not on the exterior. Dirt is not chametz. Keep reminding yourself of that when you read articles like the one Mother in Israel referenced that schedule when to wash the dustruffles.

My submission for most absurd product is the covering for your refrigerator handle, cabinet knobs, and telephone. I am happy to say, though, that this product does not claim any rabbinic endorsement. Really, once you feel you have to cover everything you may have touched, you may as well say you have to repaper your whole house. And to put this together with the previous service, where are the Pesach covers for the steering wheel and car door handles?