I posted a blog on marketing that gave me a green idea
Some background:
All around you is green, and I’m not referring to grass and plants but to marketing. The question is to what extent the “green” label reflects real improvement and to what extent it constitutes “greenwash,” a green façade over business as usual. OgilvyEarth recently put out “From Greenwash to Great: A Practical Guide to Great Green Marketing [Without the Greenwash].” environmentally conscientious acts.” OgilvyEarth considers greenwashing to be a serious problem because it leads to “eroding consumer trust, contaminating the credibility of all sustainability related marketing and hence inhibiting progress toward a sustainable economy. “ However, the handbook’s examples of truly green products, like Frito-Lay’s SunChips, suggests that the hypocrisy implied by greenwash is not unique to businesses.
While OgilvyEarth attributes the origin of the term “greenwash” to the 1992 Rio Earth Summit, Wiklipedia, places even earlier. It credits the term to a 1986 essay by Jay Westerveld, which critiqued hotels that placed cards in rooms that requested that guests retain their towels, supposedly to spare the environment from unnecessary laundry. The real benefit, though, was to the hotels, which cut its own costs and had no real strategies to conserve resources beyond its own financial ones. “Greenwashing” was Westerveld’s terms for businesses that promoting steps motivated by profit as “environmentally conscientious.”
Then you can read the post, "The Pitfalls of Green Marketing"
The idea I thought of to reduce waste in packaging snack bags came up in the comment. It should be possible to do what some stores do for drinks: sell a reusable cup and then sell refills at a lower cost than drinks in disposable cups. I've even seen this with bottled water -- machines that will dispense the water into your own bottle for less than the cost of individual bottles. It could be possible to sell containers with lids to hold the snacks, and the customer can get refills from a machine. Of course, the customer then has to wash out the container, so it does lose some convenience. But some may be willing, particularly if the savings the company gains from less packaging is passed on directly to the consumer. It may be something companies that aspire to be green should test out.
Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner
All around you is green, and I’m not referring to grass and plants but to marketing. The question is to what extent the “green” label reflects real improvement and to what extent it constitutes “greenwash,” a green façade over business as usual. OgilvyEarth recently put out “From Greenwash to Great: A Practical Guide to Great Green Marketing [Without the Greenwash].” environmentally conscientious acts.” OgilvyEarth considers greenwashing to be a serious problem because it leads to “eroding consumer trust, contaminating the credibility of all sustainability related marketing and hence inhibiting progress toward a sustainable economy. “ However, the handbook’s examples of truly green products, like Frito-Lay’s SunChips, suggests that the hypocrisy implied by greenwash is not unique to businesses.
While OgilvyEarth attributes the origin of the term “greenwash” to the 1992 Rio Earth Summit, Wiklipedia, places even earlier. It credits the term to a 1986 essay by Jay Westerveld, which critiqued hotels that placed cards in rooms that requested that guests retain their towels, supposedly to spare the environment from unnecessary laundry. The real benefit, though, was to the hotels, which cut its own costs and had no real strategies to conserve resources beyond its own financial ones. “Greenwashing” was Westerveld’s terms for businesses that promoting steps motivated by profit as “environmentally conscientious.”
Then you can read the post, "The Pitfalls of Green Marketing"
The idea I thought of to reduce waste in packaging snack bags came up in the comment. It should be possible to do what some stores do for drinks: sell a reusable cup and then sell refills at a lower cost than drinks in disposable cups. I've even seen this with bottled water -- machines that will dispense the water into your own bottle for less than the cost of individual bottles. It could be possible to sell containers with lids to hold the snacks, and the customer can get refills from a machine. Of course, the customer then has to wash out the container, so it does lose some convenience. But some may be willing, particularly if the savings the company gains from less packaging is passed on directly to the consumer. It may be something companies that aspire to be green should test out.
Visit my site www.kallahmagazine.com -- not just for kallahs. You can also see posts at http://www.examiner.com/x-18522-NY-Jewish-Bridal-Examiner
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