According to Finkel, “developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being. As a result, these algorithms are unlikely to be effective.
”Many online dating sites market their ability to offer online daters access to a huge number of potential partners. However, online profiles are a feeble substitute for face-to-face contact when it comes to the crucial task of assessing romantic chemistry. Furthermore, browsing through all those online profiles may overwhelm people or encourage them to treat their search more like shopping than mate-finding, which can lead singles to pass over potential partners who are actually well-suited to them.
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