Coupon Moms
"Marketers: Beware the Coupon Mom" warns that some of the ones in that category are a threat to brands because they're wise to the tricks and arm themselves against them in their quest to save money.
""Many mom bloggers are extremely marketing-savvy, some much more than the brand managers," said John Andrews, founder-CEO of Collective Bias, a social-media unit of Mars Advertising."
The article includes an interview with Ms. Lincicum, a couponing mom, strategy for saving runs contrary to standard shopping approaches:
"the fewer trips to the store, the fewer impulse buys and the more you'll save. "
"'My rule is to never buy something when you need it.'"
and the downside of coupons for people who want to eat healthfully: "'"We could save more if we ate processed stuff," she said. "Adding produce makes this automatically not a 90%-off trip. But this is real life.'"
The article ends with a graph from Nielsen:
""Many mom bloggers are extremely marketing-savvy, some much more than the brand managers," said John Andrews, founder-CEO of Collective Bias, a social-media unit of Mars Advertising."
The article includes an interview with Ms. Lincicum, a couponing mom, strategy for saving runs contrary to standard shopping approaches:
"the fewer trips to the store, the fewer impulse buys and the more you'll save. "
"'My rule is to never buy something when you need it.'"
and the downside of coupons for people who want to eat healthfully: "'"We could save more if we ate processed stuff," she said. "Adding produce makes this automatically not a 90%-off trip. But this is real life.'"
The article ends with a graph from Nielsen:
Comments
Now that is frustrating. And I'm sure that others also find it's not worth their time and effort.
The extreme couponer devote hours a day to their pursuits. And those of us who don't usually can only save a couple of dollars with them. I do save by shopping sales or by keeping track of which store has the best regular prices on what.
The Target coupons that you can print out are also a pain. I feel I have to print them out before going to the store so that I don't miss out on possible savings but often end up not buying the items -- if they are not on sale anyway or out of stock -- and so just hold on to the coupons until they expire. So those just turn into a waste of time, as well as my paper and ink.
I much prefer finding coupons in the store in the machines that dispense them or simple coupons that don't expire like $5 or 20% off at Bed, Bath, and Beyond.