If kids would buy laundry detergent . . .
So the ads work as far in persuading their audience. However, that particular audience is not the one who purchases the laundry detergent or even does the laundry. I do it. I am aware that Tide is considered effective. However, I usually buy detergents on sale for $2 a bottle. The same size bottles of Tide, which do not claim to do more loads of laundry, go on sale for $5.50.