Do you really think B & H love the holidays?

So they say in their commercials with actors supplying the voices of Mr. B and Mr. H. (I was once told that they are, in fact, a husband and wife, though. .I know, they love the spike in sales that comes from the holiday shopping season. But there is some irony in claiming to love "the holidays" that everyone knows is not really about Chanukah but to another that, historically, was a very bad day for the Jews. Some Chasidim still have particular practices for 'nittel nacht,' when their mikvahs are closed. That forms an ironic juxtaposition, of course, to the Chassidim whose businesses rely on holiday sales, including baked goods and electronics. Any way, why are so many Jews here preoccupied with Dec. 25th? My observation that they are is based on the significant number of Facebook posts I've seen from Jews referring in some way to the upcoming holiday and its associations. We have plenty of our own holidays and don't need to "borrow" any.