Too early in the season rant

Today I was in the Jewish owned Amazing Savings in the Jewish market area of Lawrence. It's not even November, yet the holiday season is upon us. Not only was nearly a full aisle devoted to Christmas decorations, gift wrap, etc., but Christmas music played nonstop. I think they ran through all the standards, from the almost secular "Jingle Bells" to the more religious "Silent Night." Now, I know that this is to be expected at the malls in December and even late November, but finding it in a Jewish owned store in October really seems like too much!