Stacking the deck on the web

Well, they're honest about what they're doing and why. On a site for freelancing, I saw this job posted:
We need about 20 articles written. This is for SEO/Reputation management. Although we have thousands of satisfied customers, a few complaints from our earlier days of poor customer service resulted in some negative postsings [sic] on the net which we are now trying to bury in the search engine results. We are a very hardworking company that provides excellent products, so please help us to improve our reputation with some nicely written articles and press releases. ...

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