Ranting: Why people treat advertising people like vermin
Others play games like charging the credit card given twice, then offering to make good on the charge with additional ads but refusing to refund the money.
So people have all these negative encounters with advertising media and assume anyone in the business must be crooked. Consequently, I am often greeted with overt hostility when I call a business. Some will even insist that they already had and ad with me when I never had dealing with them at all. Others mistaking my magazine for another do not listen to my actual price quotes before declaring the rates to be too high. That claim is just another symptom of no longer even distinguishing between magazines.
The dishonest ones don't only end up robbing the individual advertisers they cheat but robbing anyone attempting to go about the business honestly of a fair hearing. There are the people who paid top dollar for their ads elsewhere and then claim that that money was wasted and so they will not put their money into any other advertising. Yet, these people always end up going back to the very same advertisers they derided for wasting their money without trying the lower priced alternatives offered. More than that, people who assume that they are dealing with someone in a dishonest business feel they are entitled to take advantage of them by delaying payment, evading calls asking for payment, claiming the check went out a month ago and they will not mail another one, or saying they don't think they should pay for the ad because it didn't bring in the rush of business they had hoped for.
Clearly, "virtue is its own reward," as there is no reward for honesty in business. The new guy on the block expects to expand and make it rich quickly. Unfettered by integrity, a person could get pretty far.