At least the stats are positive

With Purim less than a month away, the plans for the spring issue of Kallah Magazine are in full swing. That includes many often frustrating hours of cold calling prospective advertisers. And, yes, I do it myself. So I just glanced at my site statistics and found that for February (which is, admittedly, less than half over) over 90% of visitors bookmarked www.kallahmagazine.com as a favorite. Actually over the year of 2008, the number was 51.5% of visitors, which is still not bad at all. Now if I were as unscrupulous as some who shamelessly promote their publications, I would claim the ninety-something number as an average. But honesty is really its own reward because it is certainly not rewarded in money terms.