How is throwing money at you going to solve the shidduch crisis?
Two different organizations that are about making matches launched fundraisers at the same time. Neither of them said what exactly they intend to use the money for. This blog is based what I wrote to one of them that issued a fundraising goal of about 3/4 of a million dollars. It's built not just on my experience as a marketer, a consultant for nonprofits and a regular donor to causes I believe in but also on my experience as a matchmaker for an affiliate of one of the organizations where I made two successful shidduchim (I joined after making a successful shidduch offline). I explained that that it comes across as rather arbitrary and abstract with no real emotional push to elicit the donation. Honestly, I don't even know what you want the money for the way you have it set up. Is if for administrative costs? Is it to pay celebrity dating coaches to run some of your meetings? Is it to provide money for engagement rings or for clothing for a young woman to wear on dates? None o...
