Pairing off online
Related posts: http://kallahmagazine.blogspot.com/2012/02/online-dating.html
Also check out the study of lies in online profiles at http://www.psypost.org/2012/02/lovelorn-liars-leave-linguistic-leads-9835?utm_source=twitterfeed&utm_medium=twitter
For a different kind of pairing online, read about the teaming up of General Mills and Meredith to market cereal with fitness goals.
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